The Solution

Incline Marketing conducted a full account audit and optimized the ads to run on a small budget. This included adding location extensions, removing poor-performing keywords, auditing search term reports, and adjusting broad match keywords. Then, we adjusted the accounts conversions to include form fill-outs and phone calls from their website, not obscure account conversions. Our experts added new, long-tail keywords to the account and utilized dynamic search ads to appear highly relevant to the searcher. To begin, the account used a maximize clicks strategy with a cost per click max to ensure we did not pay for too expensive of clicks. After the account acquired enough clicks and conversion data, we switched to a maximize conversions bid strategy using Google's AI.