The Problem

Cedars Housing was facing a challenging environment when trying to target local university students. Previous digital marketing efforts provided average results, which were not enough to consistently fill the available rooms with tenants for upcoming semesters. Incline Marketing performed an audit of the existing site and concluded that the 3rd-party online application process which Cedars used was too lengthy and did not capture potential tenants information until near completion. Because of this bottle neck, Cedars was losing out on information for potential leads at an efficient rate. In addition, the website was bland, which did not match the look and feel of the actual apartments. This could have been effecting the bounce rate of students who were not in the immediate area to schedule a tour, or new students who were unfamiliar with available living options.