The Problem

Integrated Counseling and Wellness (ICW) was a single-location counseling and wellness center when they contacted Incline Marketing for SEO services. At the time, ICW was contracted with another SEO company that provided sub-par reporting and communication of results to the client. Due to Incline Marketing's reputation with extensive reporting and superior results, the fit seemed natural. Months later, an opportunity arose for ICW to acquire 7 additional existing counseling clinics and franchise them under the ICW name. This would mean an integration of 7 websites onto one platform that could produce local map pack rankings in every location. The current locations had little to no current ranking history.

The Solution

Incline Marketing began with a custom site rebuild that would function as a corporate website. Each location was given an optimized landing page specific to their geography, and extensive service pages were written with the help of local counselors. With the assistance of an existing owner who produced a counseling magazine, over 100,000 words of counseling-related content were added to the site during the launch phase. Local citations were built for each franchise location and their corresponding Google My Business accounts. Local backlinks were acquired, as well as national backlinks to boost the national power of the overall site. Content creation still continues, and backlink building has become a staple of their ranking factors.