The Problem

The Zerorez Austin, TX franchise location was facing a challenging environment when trying to come up with an effective solution to reach out to existing customers who had used them previously for carpet cleaning services. Phone calls were not producing successful results, as they found it difficult to get customers to even answer their initial calls, let alone return their messages. Direct mail had a high upfront cost associated with printing and mailing to homes, producing results equally as challenging as with phone calls. Zerorez Austin, TX needed a solution that would enable them to communicate directly with their customers in a cost-effective manner that would ultimately result in new bookings and increased revenue.

The Solution

Zerorez Austin, TX reached out to Incline Marketing after hearing from multiple franchises of the success they experienced working with Incline across multiple digital channels. After an initial meeting, Incline Marketing quickly identified a multi-faceted approach, with email at the center, to reengage with previous customers to drive new bookings. Leveraging a life-cycle based methodology, Incline Marketing identified key segments of their customers and created different messaging strategies and cadences to communicate with customers through the email channel and drive them to contacting Zerorez through phone and online booking. This approach incorporated proven email best practices for content and call to action, along with user behavior, to drive the desired outcomes.