Case Study: Google Ads
We'll show you how we booked out an RV Park
for an entire summer using Google Ads
Google Ads could be a gold mine for your industry
Incline Marketing provides digital marketing solutions for Yellowstone RV Park, an RV park near Yellowstone National Park.
The Problem
Yellowstone RV Park was recently opened near a popular tourist attraction outside Yellowstone National Park. The RV park had no previous customers, so all demand had to be generated from scratch. Other forms of advertising, such as ads on national RV park membership sites, was very costly for the current owners, who also owned another RV park close by.
The Solution
Incline Marketing began with a new website build for the RV Park, as they currently did not have one. After launch, our experts formulated a strategy around Google Ads that included a name change of the RV Park from "Henry's Fork RV Park" to "Yellowstone RV Park". This change resulted in increased quality score for the Google Ads account's top keyword, and drove the cost per click down below $1.00 to $0.35. Because the park uses an external booking software to book appointments, conversions were tracked as users who clicked through to the booking software, as well as phone calls from new site visitors. Location extensions were added to the account to increase clicks and visibility, as well as sitelink and callout extensions.
The Results
Based on Incline Marketing’s approach, Henry's Fork RV Park has experienced superior results. In total, their business has received 7,460 conversions with $6,911 spent. This calculates to a conversion cost of $0.93, which beat expectations by 90%. Yellowstone RV Park filled every night in their first year, and filled 3 times faster than the owner's other RV park right down the street, which has been opened for almost 15 years. Incline Marketing now provided Google Ads services for both RV parks, and has helped replace their $30,000 per year advertising cost through other mediums.
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