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What are Google Local Service Ads?
Google Local Service Ads (LSA) is Google's newest paid search advertising platform. LSA is a pay-per-lead system that focuses on driving phone calls or messages to your business on a predetermined per-lead rate. Showing above traditional Google Search Ads, LSA's showcase a business' reviews and phone number alongside the Google Guaranteed badge, which is earned by verifying your business and insurance information with Google. When a user calls the tracking number on the LSA listing, Google forwards the call to your business and then charges you at your per-lead rate.
Why do you need Local Service Ads Management?
If an LSA call turns out to be spam, a customer looking for a different service, or a repeat customer, then your business can dispute the lead and receive a refund after listening to the recorded phone call in the LSA dashboard. This can take a lot of time and effort, and this is where an experienced Local Service Ads manager can help. In addition, Local Service Ads have their own ranking system, similar to that of SEO. An experienced manager can help you increase and maintain rankings.
Benefits of Local Service Ads Management with Incline Marketing
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